Comments on: Why Most Branding Efforts Fail Before Design Even Starts https://brnd360.org/why-most-branding-efforts-fail-before-design-even-starts/ Strategy, Design, Production, Distribution, Insights Fri, 20 Feb 2026 15:19:21 +0000 hourly 1 https://wordpress.org/?v=6.9.4 By: BRND360º https://brnd360.org/why-most-branding-efforts-fail-before-design-even-starts/#comment-381 Sun, 11 Jan 2026 21:04:10 +0000 https://brnd360.org/?p=1421#comment-381 In reply to Zinhle Dlamini.

Thank you Zinhle

]]> By: Zinhle Dlamini https://brnd360.org/why-most-branding-efforts-fail-before-design-even-starts/#comment-380 Sun, 11 Jan 2026 14:22:27 +0000 https://brnd360.org/?p=1421#comment-380 This piece was incredibly useful

]]> By: BRND360º https://brnd360.org/why-most-branding-efforts-fail-before-design-even-starts/#comment-379 Sat, 10 Jan 2026 16:01:44 +0000 https://brnd360.org/?p=1421#comment-379 In reply to Marco De Santis.

Glad it helped Marco

]]> By: Marco De Santis https://brnd360.org/why-most-branding-efforts-fail-before-design-even-starts/#comment-378 Sat, 10 Jan 2026 09:15:56 +0000 https://brnd360.org/?p=1421#comment-378 Your insights helped me understand why our visual system breaks whenever we add a new product line.

]]> By: BRND360º https://brnd360.org/why-most-branding-efforts-fail-before-design-even-starts/#comment-377 Fri, 09 Jan 2026 15:22:00 +0000 https://brnd360.org/?p=1421#comment-377 In reply to Anita Kovács.

Thank you Anita

]]> By: Anita Kovács https://brnd360.org/why-most-branding-efforts-fail-before-design-even-starts/#comment-376 Fri, 09 Jan 2026 08:44:33 +0000 https://brnd360.org/?p=1421#comment-376 This article reminded me that our team jumped into a full redesign without defining our brand behavior first.

]]> By: BRND360º https://brnd360.org/why-most-branding-efforts-fail-before-design-even-starts/#comment-375 Thu, 08 Jan 2026 19:03:52 +0000 https://brnd360.org/?p=1421#comment-375 In reply to Bruno Azevedo.

Great point Bruno

]]> By: Bruno Azevedo https://brnd360.org/why-most-branding-efforts-fail-before-design-even-starts/#comment-374 Thu, 08 Jan 2026 12:32:11 +0000 https://brnd360.org/?p=1421#comment-374 Interesting perspective

]]> By: BRND360º https://brnd360.org/why-most-branding-efforts-fail-before-design-even-starts/#comment-373 Wed, 07 Jan 2026 17:25:29 +0000 https://brnd360.org/?p=1421#comment-373 In reply to Sofia Nilsson.

Thanks Sofia

]]> By: Sofia Nilsson https://brnd360.org/why-most-branding-efforts-fail-before-design-even-starts/#comment-372 Wed, 07 Jan 2026 10:57:02 +0000 https://brnd360.org/?p=1421#comment-372 Your line about brands drifting slowly made me think

]]> By: BRND360º https://brnd360.org/why-most-branding-efforts-fail-before-design-even-starts/#comment-371 Tue, 06 Jan 2026 12:49:44 +0000 https://brnd360.org/?p=1421#comment-371 In reply to Devon Clarke.

Appreciate it Devon

]]> By: Devon Clarke https://brnd360.org/why-most-branding-efforts-fail-before-design-even-starts/#comment-370 Tue, 06 Jan 2026 07:41:29 +0000 https://brnd360.org/?p=1421#comment-370 I enjoyed the practical examples

]]> By: BRND360º https://brnd360.org/why-most-branding-efforts-fail-before-design-even-starts/#comment-369 Mon, 05 Jan 2026 16:03:13 +0000 https://brnd360.org/?p=1421#comment-369 In reply to Paula Fernández.

Thanks Paula

]]> By: Paula Fernández https://brnd360.org/why-most-branding-efforts-fail-before-design-even-starts/#comment-368 Mon, 05 Jan 2026 09:29:45 +0000 https://brnd360.org/?p=1421#comment-368 This clarified why our internal team keeps redesigning assets

]]> By: BRND360º https://brnd360.org/why-most-branding-efforts-fail-before-design-even-starts/#comment-367 Sun, 04 Jan 2026 11:02:10 +0000 https://brnd360.org/?p=1421#comment-367 In reply to Jonas Richter.

Glad it resonates Jonas

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